A lot of thought needs to be put into launching, both with new products and even with updating existing ones. How do you decide what’s worth making noise about, and what steps do you follow to make sure all your potential customers know? Curtis is deep in thought about this topic himself, so he takes Belle and Jelly through a discussion about their typical processes to figure out what works for them, and what doesn’t.

• Check! Before You Launch (Neven Mrgan)
• The Talk Show Live From WWDC 2017 (Vimeo)
• fastlane