Traction: How Startups Start | NextView Ventures

#6: Leaving Google & Using a PDF to Bootstrap a SaaS Startup (Patrick Campbell, Price Intelligently)


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Bootstrappin' CEO Patrick Campbell, cofounder of SaaS startup Price Intelligently, shares his story of leaving Google, bootstrapping a startup, beating cancer, and more.

STARTUP LESSONS YOU'LL LEARN

  • What tradeoffs a bootstrapped startup's CEO must make
  • How to price a software product correctly to maximize revenue and avoid leaving money on the table early on
  • A definition of content marketing that actually makes sense
  • Tactics to build an audience using limited resources and content, which you can then use to validate your product idea, get feedback, and convert

GREAT STORIES YOU'LL HEAR

  • Patrick and team validated the market and built their initial business around one educational ebook written for their customers
  • The lunacy of Patrick and host Jay Acunzo leaving Google and staying in Boston tech (crazy at that time)
  • The moving story of Patrick beating cancer and the surprising way that changed him as a founder

LINKS MENTIONED:

  • Patrick's company: Price Intelligently
  • Their free product for SaaS companies: ProfitWell
  • Jay's blog: Sorry For Marketing
  • The Content Marketing Wheel: Process overview

[ Get all episodes plus other useful content for startups: Subscribe at ViewFromSeed.com and follow @NextViewVC ]

Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo

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Traction: How Startups Start | NextView VenturesBy NextView Ventures

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