Traction: How Startups Start | NextView Ventures

#6: Leaving Google & Using a PDF to Bootstrap a SaaS Startup (Patrick Campbell, Price Intelligently)

Listen Later

Bootstrappin' CEO Patrick Campbell, cofounder of SaaS startup Price Intelligently, shares his story of leaving Google, bootstrapping a startup, beating cancer, and more. 

STARTUP LESSONS YOU'LL LEARN


  • What tradeoffs a bootstrapped startup's CEO must make
  • How to price a software product correctly to maximize revenue and avoid leaving money on the table early on
  • A definition of content marketing that actually makes sense
  • Tactics to build an audience using limited resources and content, which you can then use to validate your product idea, get feedback, and convert

    • GREAT STORIES YOU'LL HEAR


    • Patrick and team validated the market and built their initial business around one educational ebook written for their customers
    • The lunacy of Patrick and host Jay Acunzo leaving Google and staying in Boston tech (crazy at that time)
    • The moving story of Patrick beating cancer and the surprising way that changed him as a founder


      • LINKS MENTIONED:


      • Patrick's company: Price Intelligently
      • Their free product for SaaS companies: ProfitWell
      • Jay's blog: Sorry For Marketing
      • The Content Marketing Wheel: Process overview

        • [ Get all episodes plus other useful content for startups: Subscribe at ViewFromSeed.com and follow @NextViewVC ] 

        Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo

        ...more
        View all episodesView all episodes
        Download on the App Store
        Traction: How Startups Start | NextView VenturesBy NextView Ventures
        • 4.9
        • 4.9
        • 4.9
        • 4.9
        • 4.9

        4.9

        134 ratings

        More shows like Traction: How Startups Start | NextView Ventures

        View all
        The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

        The Tim Ferriss Show

        16,240 Listeners