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#6 Lessons from 200+ User Interviews - Kurtis Eisler | Maesos
Kurtis is the cofounder of Maesos Technologies, a startup that builds smart sensors for farmers to manage crops. I talk to Kurtis about his VAST experience with user interviews and user personas today.
These are some books Kurtis recommends to learn about users:
- The Mom Test by Rob Fitzpatrick
- The Lean Startup by Eric Ries
- Escaping the Build Trap by Melissa Perri
- The Power of Habit by Charles Duhigg
To learn more about Maesos, visit www.maesos.com/
P.S. Some fancy words Kurtis used:
- Scouting: When farmers visually inspect their crops to check for signs of damage.
- IoT: The Internet of Things. Kurtis uses it to refer to sensors in farms that can send data between each other via wifi / cellular data.
- Cash Crops: Crops sold to earn a profit, rather than for personal consumption. For example, corn.
- Wind Machine: A tool for farmers that lets them move warm air onto crops to avoid freezing: www.youtube.com/watch?v=pg2rIiF7VXo
- Concept: An entrepreneurship training program for students at the University of Waterloo.
Timeline
0:00 Intro
01:11 How did you start?
02:50 Describe your product
04:30 Finding the problem
09:03 Choosing Exploratory Questions
13:14 Reviewing Interview Data
17:43 Making User Personas
20:46 Choosing Validation Questions
24:08 Importance of Interviews
26:31 Scheduling Interviews
28:51 Recommended Resources
View all episodes
By Madhav MalhotraKurtis is the cofounder of Maesos Technologies, a startup that builds smart sensors for farmers to manage crops. I talk to Kurtis about his VAST experience with user interviews and user personas today.
These are some books Kurtis recommends to learn about users:
- The Mom Test by Rob Fitzpatrick
- The Lean Startup by Eric Ries
- Escaping the Build Trap by Melissa Perri
- The Power of Habit by Charles Duhigg
To learn more about Maesos, visit www.maesos.com/
P.S. Some fancy words Kurtis used:
- Scouting: When farmers visually inspect their crops to check for signs of damage.
- IoT: The Internet of Things. Kurtis uses it to refer to sensors in farms that can send data between each other via wifi / cellular data.
- Cash Crops: Crops sold to earn a profit, rather than for personal consumption. For example, corn.
- Wind Machine: A tool for farmers that lets them move warm air onto crops to avoid freezing: www.youtube.com/watch?v=pg2rIiF7VXo
- Concept: An entrepreneurship training program for students at the University of Waterloo.
Timeline
0:00 Intro
01:11 How did you start?
02:50 Describe your product
04:30 Finding the problem
09:03 Choosing Exploratory Questions
13:14 Reviewing Interview Data
17:43 Making User Personas
20:46 Choosing Validation Questions
24:08 Importance of Interviews
26:31 Scheduling Interviews
28:51 Recommended Resources