Sign up to save your podcasts
Or
Share #6 – Marketing in the Age of AI [Ogilvy's Chief Transformation Officer, Antonis Kocheilas]
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#6 – Marketing in the Age of AI [Ogilvy's Chief Transformation Officer, Antonis Kocheilas]
🧠 How Can Marketers Use AI — Without Losing the Human Touch?
“What I would like to ask for our industry is to stop asking what AI can do and start asking what we can do with AI.” — Antonis Kocheilas
In this episode, Samraj Matharu speaks with Antonis Kocheilas, Global Chief Transformation Officer of one of the world’s leading advertising agencies – Ogilvy – to explore how AI is reshaping creativity, strategy, and storytelling.
Antonis shares how marketing is entering a new era — where automation, data, and human intuition must coexist. Together they unpack how brands can apply AI responsibly, preserve emotional storytelling, and lead in a world run by intelligent systems.
This conversation is essential for anyone shaping the future of marketing, creativity, or leadership in the age of AI.
EPISODE HIGHLIGHTS
0:00 ➤ Introducing Antonis Kocheilas
2:10 ➤ What AI really means for marketing today
7:30 ➤ Human creativity vs machine efficiency
12:00 ➤ Adapting to AI tools and automation
17:10 ➤ Building brands with purpose in the age of algorithms
22:20 ➤ The marketer’s role in the next 10 years
30:40 ➤ Why storytelling will always matter
36:50 ➤ Balancing data, emotion and trust
43:20 ➤ Advice for future marketing leaders
49:10 ➤ Final suggestion from Antonis
KEY QUESTIONS ANSWERED
➤ How should marketers use AI intelligently — not just efficiently?
➤ What does AI mean for creativity and brand storytelling?
➤ How can leaders balance data with emotion and trust?
➤ What skills will define the next generation of marketers?
➤ How do we stay human in an algorithmic age?
SUBSCRIBE to The AI Lyceum™ for more deep dives into AI, ethics and the future of work.
CONNECT
🔗 Linktree → https://linktr.ee/TheAILyceum
🌐 Website → https://theailyceum.com
📸 Instagram → https://instagram.com/TheAILyceum
💼 LinkedIn Company Page → https://www.linkedin.com/company/108295902
👥 Join the LinkedIn Community → https://www.linkedin.com/groups/13322112
🎓 20% OFF University of Oxford Executive Programmes → https://theailyceum.com
#ai #marketing #creativity #artificialintelligence #futureofwork #innovation #advertising #podcast
View all episodes
By Samraj Matharu🧠 How Can Marketers Use AI — Without Losing the Human Touch?
“What I would like to ask for our industry is to stop asking what AI can do and start asking what we can do with AI.” — Antonis Kocheilas
In this episode, Samraj Matharu speaks with Antonis Kocheilas, Global Chief Transformation Officer of one of the world’s leading advertising agencies – Ogilvy – to explore how AI is reshaping creativity, strategy, and storytelling.
Antonis shares how marketing is entering a new era — where automation, data, and human intuition must coexist. Together they unpack how brands can apply AI responsibly, preserve emotional storytelling, and lead in a world run by intelligent systems.
This conversation is essential for anyone shaping the future of marketing, creativity, or leadership in the age of AI.
EPISODE HIGHLIGHTS
0:00 ➤ Introducing Antonis Kocheilas
2:10 ➤ What AI really means for marketing today
7:30 ➤ Human creativity vs machine efficiency
12:00 ➤ Adapting to AI tools and automation
17:10 ➤ Building brands with purpose in the age of algorithms
22:20 ➤ The marketer’s role in the next 10 years
30:40 ➤ Why storytelling will always matter
36:50 ➤ Balancing data, emotion and trust
43:20 ➤ Advice for future marketing leaders
49:10 ➤ Final suggestion from Antonis
KEY QUESTIONS ANSWERED
➤ How should marketers use AI intelligently — not just efficiently?
➤ What does AI mean for creativity and brand storytelling?
➤ How can leaders balance data with emotion and trust?
➤ What skills will define the next generation of marketers?
➤ How do we stay human in an algorithmic age?
SUBSCRIBE to The AI Lyceum™ for more deep dives into AI, ethics and the future of work.
CONNECT
🔗 Linktree → https://linktr.ee/TheAILyceum
🌐 Website → https://theailyceum.com
📸 Instagram → https://instagram.com/TheAILyceum
💼 LinkedIn Company Page → https://www.linkedin.com/company/108295902
👥 Join the LinkedIn Community → https://www.linkedin.com/groups/13322112
🎓 20% OFF University of Oxford Executive Programmes → https://theailyceum.com
#ai #marketing #creativity #artificialintelligence #futureofwork #innovation #advertising #podcast