🎙️ #6 Measure What Matters: Chapter #2 - Focus and Alignment

In this episode of The Open Shelf, we explore John Doerr's influential book Measure What Matters, focusing on how ruthless prioritisation and alignment create organisational superpowers.

In Chapter 2, we explore with Pedram Rahmati how focus and alignment transform organisations:

✅ Why saying "no" unlocks innovation: Real examples from Monster vs HotJobs competitive strategy
✅ The critical difference between KPIs and OKRs: Dashboard vs destination analogy
✅ How aspirational OKRs drive breakthrough thinking: 90% cost reduction case study
✅ Crisis management with aligned teams: Natural self-organisation during disasters

Chapters:
🔹 00:00 - Focus and Prioritisation in Organisations
🔹 02:40 - Saying No to Innovate
🔹 05:38 - The Role of OKRs in Prioritisation
🔹 13:19 - KPIs vs OKRs: Understanding the Difference
🔹 18:24 - Types of OKRs: Commitment vs Aspirational
🔹 27:38 - Crisis Management and Communication

Goodreads Links:
📖 Measure What Matters by John Doerr

• https://www.goodreads.com/book/show/37702964-measure-what-matters

📖 The Fifth Discipline by Peter Senge

• https://www.goodreads.com/book/show/255127

#TheOpenShelf #JohnDoerr #MeasureWhatMatters #OKRs #Focus #Alignment #Prioritization #Innovation