The Open Shelf

#6 Measure What Matters: Chapter #3 - Tracking & Stretching


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🎙️ #6 Measure What Matters: Chapter #3 - Tracking and Stretching


In this final episode of The Open Shelf's exploration of John Doerr's Measure What Matters, we dive deep into how tracking and stretching create organisational superpowers.


In Chapter 3, we explore with Pedram Rahmati how tracking and stretching transform organisations:


✅ Why stretch goals unlock hidden potential: Real story of interns achieving the "impossible"

✅ How tracking creates alignment without micromanagement: Different perspectives reveal opportunities

✅ The power of data-driven learning: "In God we trust. All others must bring data" - W. Edwards Deming

✅ Bill Campbell's trillion-dollar coaching wisdom: OKRs as organisational nervous system

✅ Reframing failure as learning: Why red metrics indicate opportunities, not just problems


Chapters:

🔹 00:00 - Introduction to OKR Tracking and Stretching

🔹 00:48 - The Importance of Tracking in Data-Driven Organisations

🔹 03:36 - Aligning Team Goals and Individual Aspirations

🔹 06:05 - Learning from Measurement and Reflection

🔹 08:43 - The Role of Stretch Goals in Achieving Ambitious Objectives

🔹 11:52 - Red Metrics: Opportunities for Growth

🔹 15:25 - The Power of Big Hairy Audacious Goals

🔹 17:33 - Challenging Beliefs and Embracing Stretching

🔹 20:42 - CFR: The Sibling of OKR

🔹 21:52 - Bill Campbell: The Trillion Dollar Coach

🔹 24:20 - Closing Thoughts and Reflections


Goodreads Links:

📖 Measure What Matters by John Doerr

  • https://www.goodreads.com/book/show/37702964-measure-what-matters


📖 Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle

  • https://www.goodreads.com/book/show/42118073


📖 Good to Great by Jim Collins

  • https://www.goodreads.com/book/show/76865


📖 Built to Last: Successful Habits of Visionary Companies by Jim Collins, and Jerry I. Porras

  • https://www.goodreads.com/book/show/4122


#TheOpenShelf #JohnDoerr #MeasureWhatMatters #OKRs #Tracking #StretchGoals #DataDriven #BillCampbell

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The Open ShelfBy Mehdi Mokhtari, Willem Myburgh