The Authentic Marketing Podcast

6. Messaging on your web page - what to do when visitors don't convert


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When visitors come to our site, we only have seconds to explain how we can help and why they should keep reading, and if they don't find what they want, then they're gone. Website is like a shop window - it's where potential customers get their first glimpse of your business. But if we're not telling them how you can help them within seconds, they'll click away and never return.

In this episode, Simon Harvey and Daniel Kleber, will show you how to create landing pages that clearly explain how you can help visitors and why they should keep reading. We'll give you practical tips to optimise your landing pages and turn your website into your company's best salesperson.

Remember, your website is where potential customers engage with your business. With the right landing pages, you can make a great first impression and turn website visitors into paying customers. Let's make your website work for you!

To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): 

demodia.com/brandscript-worksheet


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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

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The Authentic Marketing PodcastBy Simon Harvey