Be Real Show

#6 - Michael Brenner talks the power of content & influence marketing!


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Michael is the Head of Strategy for the leading content marketing platform, NewsCred. He previously held marketing leadership positions at SAP as VP of Global Marketing and Content Strategy and Head of Digital Marketing for SAP Americas. Michael was the co-founder of leading social news site Business 2 Community and also created SAP’s award-winning Business Innovation thought leadership blog site. He is also a contributor to leading publications such as Forbes, The Economist, and The Guardian. He is a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.

Connect with Michael

Twitter - https://twitter.com/BrennerMichael

Facebook - https://www.facebook.com/Michael.B.Brenner

Linkedin - https://www.linkedin.com/in/MichaelBrenner

Google+ - https://plus.google.com/+MichaelBrenner1/posts

Pinterest - https://www.pinterest.com/michaelbrenner/

B2B Marketing Insider - b2bmarketinginsider.com

 

People Mentioned

Ann Handley - @MarketingProfs

Joe Pulizzi - @JoePulizzi

Ed Catmull - @EdCatmull

John Lasseter

 

Resources

Newsly – newsly.me

Nuzzel - nuzzel.com

Pandora - pandora.com

Buffer - buffer.com

Triberr - triberr.com

 

Books
Content Rules by Ann Handley

http://goo.gl/N1h9FO

Creativity, Inc. by Ed Catmull and Amy Wallace

 

http://goo.gl/m1zQSe

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