The Sports Bubble has discussions with the talented people having fantastic experiences and doing amazing things in the sports industry.

In this episode, Mike discusses his recent research projects, the changes he has observed in the sports industry in the areas of marketing, sponsorship and innovation and compares the Australian sports industry with the US, Canada and the UK. 

Action Item: ask Mike! If you have any burning questions, ask them in the comments of the Action Item post on Facebook or Instagram for Mike to answer.

Australia's emotional connection with national sporting teams: www.smh.com.au/sport/women-s-teams-win-battle-for-australian-hearts-20200616-p5530i.html

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Mitch can be reached on LinkedIn or via Twitter (@MitchSiwek).
Michael can be reached on LinkedIn or via Twitter (@MikeNaraine).