Many B2B marketers have been slow to adopt mobile marketing strategies specifically for B2B buyers. A key reason for this is that conversion rates tend to be lower on mobile devices (specifically, smartphones) versus computers. Since the nature of B2B selling is often complex, focusing on mobile-only strategies tends to take a backseat and a more omnichannel, multi-faceted approach is preferred when it comes to reaching B2B buyers via direct channels such as events, standard digital ads, corporate websites, and sales teams.

But as mobile usage continues to grow among all consumers, B2B marketers need to start thinking about how to leverage mobile as both a channel and a tactic when creating their acquisition strategies.

In this podcast, you will learn how B2B markets have evolved, meaning marketers need to adopt a mobile-first strategy or risk being left behind.

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