During Super Bowl XLVII in New Orleans, there was a partial blackout in the stadium early in the second half of the game. As everyone was scrambling, Oreo tweeted a very timely reminder that “You Can Still Dunk in the Dark”, which blew up social media. Mike Nuzzo, the creative director overseeing Oreo’s brand at the time, joins Camden on today’s episode to take us through that night and what led to the now-famous case study. The conversation then shifts to an overarching discussion of social media marketing as a whole and how the landscape has changed over the years.

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