Show Notes - Better You 4U An Entrepreneur's Journey Episode 6 - Packaging Your Promise

INTRODUCTION

How much stock do you put into appearances? We have all had situations where we were turned off by how something is put together or how something looks. There have been times when we were proven wrong and the “hole in the wall” restaurant had the best food that we have ever tasted. In those instances where we overcame our initial objection there is usually something that is compelling us to push past the initial reaction to the appearance. Your customers have their preferences in colors, shapes, and the types of photographs that they respond positively to. Do you really want to make your customers push past an additional set of negative objections to find out that your product is the solution that they need? 

Episode Objectives - The Why

There is a lot of noise in the marketplace and your offer must be packaged in a way to be heard above the noise. You have the right product, you have the customer journey mapped out, now you must package it. You are in the business of solving problems. The objective of this episode is to provide you with the framework that you need to package your products and services to increase the number of clients that you serve, not just the number of customers that purchase your products. 

Key Issues - Owner Perspective:

• A great product means nothing if it is not packaged right.
• Your Packaging is part of how you communicate to your customers.

What You Need to Know - The What

1. Customers vs clients

2. The definition of Packaging - What are you talking about?

• Physical Products
• Digital Products
• Services

3. Packaging is not just Physical. 

•  The Psychology in packaging design
• The role that packaging plays in the customer experience.

4. Packaging the promise of your brand/product extends past the initial sale.

What You Need to Do - The How

1. Review your product and how the solution is framed through the eyes of the target customer.

2. Consider the design elements of every step of your customer journey.

• Do your customers respond better to simple text emails?
• What types of pictures does your idea customer respond best to?
• What type of social media posts resonate most with your idea customer?

3. Connect your how your product is packaged with the emotional response that you want from your idea customer.

• Physical Products – The look, feel, texture, color, the internal packaging, the functionality all make a connection on the emotional level with your customer. Understand that connection and keep your brand top of mind to create repeat customers.
•  Digital Products and Services – The look, the feel, the color, the font, the ease of access, ease of use and how you follow-up all play a role in creating a dynamic and well received customer experience. The customer’s experience is glue that makes your product, your brand sticky to that customer and will keep you top of mind. All these elements are designed to make a deeper emotional connection with your customers.

4. The Journey is set. The product of promise of your product is packaged. Now you must deliver on your promise (tune it next week for more) 

 Links and Resources

LinkedIn:        https://www.linkedin.com/in/jbryant2/

Business Made Simple:  https://www.hireacoach.com/James-Bryant

https://www.businessmadesimple.com