In this episode we met Noam Levinberg, the founder and CEO of Safari Pedals, a new audio company renowned for its innovative plugins. With over 20 years of experience as a mixing and mastering engineer, Noam also served as Head of Audio at Artlist.io, where he played a pivotal role in starting and shaping their audio department.

Noam shared his view on creating successful audio products: passion. He also dived into the delicate balance between passion and market research, addressing the question: Who are we creating products for? And what should we build?

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