Symbols connect to us emotionally. They're powerful tools in relating ideologies that convey, challenge, and create culture.

On this episode, Gabe Krajicek, CEO at Kasasa, talks with us about "The Patch", the symbol used by leadership at Kasasa to communicate a powerful cultural message that changes the work environment.

Gabe says there's powerful wisdom in understanding how each element relates to one another. He learned the importance of culture creation from his father, and he hopes to build a culture that transcends and outlasts him.