How many emails do you get a day? Of these, how many do you delete without opening? How many do you open and then delete after reading a few words?

Do you want your emails to be ignored? In this podcast, I describe effective practices to greatly improve the chances of recipients opening and responding to the emails you send.

Why is the headline of your email so important?

How long should a headline be?

How can a headline best target your reader?

What power words effectively capture your reader’s attention?

Why is “Truth in advertising” so important?

Get the full show notes at writingtogetbusiness.com.

Pat Iyer is an editor, ghostwriter and book coach. Her first publication came out in 1980 and was an article about battered women. 

Learn more about your ad choices. Visit megaphone.fm/adchoices