How do you make investment decisions?

Do you look at all the data? Search for an interesting opportunity?

Surprisingly, most folks don’t look at the facts or data to make these choices. They prefer a good story.1

Maybe it’s not so surprising.

A good story can worm its way into our subconscious faster than any facts can. That’s because research shows good stories appeal to our emotions and our values.2

They help make sense of the world, and they can be a powerful learning tool at any age.3

But that doesn’t always make stories a good foundation for investment decisions.

Why?

Because the stories we tell ourselves can cloud the facts.1

And if those stories are rooted in common myths about investing, anyone — even the smartest folks — can have a much harder time making sound investment decisions.

So, what stories could be interfering with your financial choices?

What investing myths could be misleading you or holding you back?

Let’s find out in this podcast by looking at some common investing myths, how they can cost you, and what the facts really are.

Sources:

1 - https://corporatefinanceinstitute.com/resources/knowledge/trading-investing/narrative-fallacy/

2 - https://www.npr.org/sections/health-shots/2020/04/11/815573198/how-stories-connect-and-persuade-us-unleashing-the-brain-power-of-narrative

3 - https://www.brainfacts.org/neuroscience-in-society/the-arts-and-the-brain/2021/why-the-brain-loves-stories-030421

4 - https://www.cnbc.com/2022/01/25/long-term-investors-shouldnt-worry-too-much-about-stocks-being-10percent-off-their-highs.html

5 - https://www.cnbc.com/2021/09/25/did-you-panic-sell-during-the-latest-stock-market-dip-heres-when-to-get-back-in.html

Risk Disclosure: Investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. Past performance does not guarantee future results.

This material is for information purposes only and is not intended as an offer or solicitation with respect to the purchase or sale of any security. The content is developed from sources believed to be providing accurate information; no warranty, expressed or implied, is made regarding accuracy, adequacy, completeness, legality, reliability, or usefulness of any information. Consult your financial professional before making any investment decision. For illustrative use only.

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