If your business is like most, showing up prominently in search-engine results is important. But search engine optimization (SEO) often seems complicated, expensive, and ineffective.

Vanessa helps us understand what practical actions business owners could (and should!) be taking.

In this episode, Vanessa shares with us:

• How do search engines decide what to show?
• How, as a business owner, do we find the keywords we should optimize for?
• How long will it take to see results?