But, the truth is, branding is as important to B2B success as it is in any business.

Some of the misconceptions about B2B branding include:B2B buyers are rational decision makers and are unaffected by emotional factors such as branding.

Here are some of the reasons why branding matters for your B2B business:1.

Branding attracts and retains loyal customersSome companies assume branding is all about an attractive logo, impressive packaging, a catchy tagline, and a well-designed website.

A strong branding message, however, can reduce that time significantly. | To read full story, visit https://startuparound.com/read/1584295209.2261274/6-Reasons-Why-Your-B2B-Branding-Matters?ref=audio_experience