On Episode #6 of the Book Talk Today podcast we are joined by Roger Dooley.

Roger is a speaker and author of Friction (his latest book) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He has a popular blog Neuromarketing, and Brainy Marketing at Forbes. Roger and I had a great conversation on a range of different topics and his insights are invaluable.

We discussed his book, ‘’Friction’.