Emotion can drive spending in many ways.  But since it's the Halloween Season, we thought we would focus on one very powerful emotion... fear. Our study shows how fear might impact the sales of candy.

Emotion can drive spending in many ways. But since it's the Halloween Season, we thought we would focus on one very powerful emotion... fear. Our study shows how fear might impact the sales of candy.

Emotion can drive spending in many ways.&nbsp; But since it's the Halloween Season, we thought we would focus on one very powerful emotion... fear. Our study shows how fear might impact the sales of candy.

6. Screaming Sweets

How should you run your business?  Let's look at some actual data and figure it out together.  While we rely primarily on research, we have Professors, Business Professionals, and Industry Leaders to help us explore the data to either reaffirm what we already knew, or make new surprising discoveries that will give us all a leg-up as we try to connect with clients and customers.

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How should you run your business? Let's look at some actual data and figure it out together. While we rely primarily on research, we have Professors, Business Professionals, and Industry Leaders to help us explore the data to either reaffirm what we already knew, or make new surprising discoveries that will give us all a leg-up as we try to connect with clients and customers.

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6. Screaming Sweets

6. Screaming Sweets