This episode is a continuation of our Search Engine Optimization series. The second episode in a series of 9. Back in episode 4 of this Podcast I talked briefly about SEO and gave an overview of each of the pillars that make up a solid SEO strategy. If you’re not caught up, I suggest you go and listen to it first. It will give you a good idea of where we are going with this series, and it is only 12mins long. 

Here I talk about the first pillar, SEO Fundamentals. These are all the things you need to take into consideration initially when setting up a website that will lay the foundation for everything that will be built and executed on top of this. The Fundamentals are all about setup, getting your site ready to start capturing, tracking, and analyzing data of your visitors, in essence, making your site discoverable and visible to Search Engines and people alike.

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Chapters:

00:00 - Introduction

02:20 - Install Google Tag Manager

04:12 - Set up Google Analytics

05:58 - Set up Google Search Console

06:57 - Set up Bing and Yandex Webmaster Tools

07:37 - Install an SEO Plugin

08:55 - Set up Uptime Monitoring

10:03 - Trust Rank

11:17 - Website Security

12:25 - Keyword Rank Tracking

13:32 - Backlink Monitoring

14:37 - Outro

Links:

Google Tag Manager

Video - How to Install Google Tag Manager

Google Analytics

Insert Headers and Footers Plugin - by WP Beginner

Monsterinsights - The BEST Google Analytics Plugin for WordPress

Google Search Console

Bing Webmaster Tools

Yandex Webmaster Tools

RankMath SEO

Yoast SEO

All-in-One SEO

UptimeRobot

Pingdom

Site24x7

ManageWP

Cloudways Hosting

Siteground Hosting

Kinsta Hosting

WPEngine...