Rob Norton sits down this episode with Seth Smith, the mind behind GreatLab.io, to talk about the not-so-glamorous problem that decides whether a modern lab runs smoothly or spirals into chaos: managing digital case data.

Rob and Seth dig into what happens after the scan, when labs are stuck juggling portals from iTero, 3Shape, Medit, DS Core, Shining, and more.

Tune in for the latest insight on why customization is non-negotiable for lab software, how rule-based workflows (and the wild things labs do to survive) shaped GreatLab’s evolution, and why cloud-based systems are a literal business lifesaver. Seth shares his philosophy on focus, simplification, and avoiding “complication tax,” plus what’s next for GreatLab in 2026.