Sara Wachter-Boettcher is a content strategy and user experience expert who has worked on the web since she graduated from the SOJC (Magazine, 2005). As the principal of Rare Union, she’s led projects and facilitated workshops for Fortune 100 corporations, education and research institutions, and startups. Her new book, Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech, looks at the way technologists often embed a narrow worldview into the products they build, providing a revealing look at how tech industry bias and blind spots get baked into digital products—and harm us all.

Watch our interview with Sara in the studio: https://youtu.be/lalv8Kz6R08

Watch Sara's talk: https://youtu.be/n2eSMimK83I

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Find more Demystifying Media talks on YouTube: https://www.youtube.com/watch?v=EiELNjgZJJI&list=PLoqXTlv_f5zEJifP55GP1ghtQjY3tzoI0

Watch our Q&As with media experts on fake news, data journalism, privacy in the age of Google, indigenous media, technology trends, Facebook algorithms, and so much more: https://www.youtube.com/watch?v=iTiuV9h-MKA&list=PLoqXTlv_f5zGu5TJeuL1SMBVCXlM4ViyL

Read the transcript for this podcast: https://www.scribd.com/document/463718611/Demystifying-Media-6-Sexist-Apps-Biased-Algorithms-and-Toxic-Tech-with-Sara-Wachter-Boettcher