6 concrete steps to establish a single source of truth in your organization:
1. Set up an employee communications platform.
2. Make sure there is centralized publishing in place to keep your messages consistent.
3. Organize proper audience segmentation and targeting of your crisis comms.
4. Make sure you can reach the frontline with your comms.
5. Leverage your line managers as interpreters of internal communication.
6. Build your crisis comms strategy around the first 5 steps
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