I have more on the topic of credibility, trustworthiness and creating economic value for users at the following link, How publisher credibility creates economic value.

If you liked this episode, please share it. You can also leave me a  voicemail message with your recommendations and comments. And if you  have suggestions for media entrepreneurs you would like me to interview,  or topics that you would like me to cover, please email me at  [email protected]. 

Here are some links to content that you might find useful: 

How to make native advertising work for you

Why you need to hire a dedicated salesperson

Give users the option to pay what they can or what they want

What are the biggest mistakes of digital media startups?

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