For many entrepreneurs, simply getting your product to market can feel like the ultimate goal. But once you've reached this milestone, it's vital to ensure that you're building on this momentum and laying the groundwork for a healthy long-term business. 

In this episode of The Business of Engineering Podcast, we discuss what the first few months after an initial product launch looks like, the challenges involved in growing your company and developing a brand, and tactics for converting one-time buyers into long-term customers. 

Contributors to this episode are:

Jordan Appleson - CEO & Founder of Hark, a real-time environmental monitoring platform that allows the user to store and analyse sensor data in real time. 

Laura Mason - Entrepreneur Acceleration Manager at the Natwest Business Accelerator, a program that enables entrepreneurs across the UK to reach their full potential through coaching, mentoring and one-to-one support. 

James Talbot - CEO & Founder of Damson Global, a Yorkshire-based technology company that specialises in developing innovative entertainment products including Home Cinema systems, noise-cancelling headphones and portable speakers. 

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The Business of Engineering is the new podcast from element14, the online community of leading global development distributor Premier Farnell.

With over 500,000 registered members, element14 is the world's largest dedicated online community for engineers, makers and tech professionals, representing the industry standard for electronics collaboration.