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6 - The algorithm reality check for businesses and professionals
You spend hours writing posts and designing carousels only to see zero engagement, and this reality for a lot of us is super frustrating.
Organic reach has dropped significantly across social media platforms like Instagram and LinkedIn, because the platforms operate as advertising businesses (for them! not necessarily for us!). They prioritize content that keeps users in the app, so linking out to podcasts or newsletters doesn't work that well even if you do get the views. Your post will be suppressed if it starts to get any traction.
In this episode:
- The shift from follower-based to interest-based algorithms
- Why platforms are motivated to suppress organic reach for professional services
- How to evaluate if your marketing time is actually productive
Evaluate if reach metrics actually matter for your business goals. You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/
Find more episodes and subscribe at stereoforst.com/minute.
About and SupportWritten, edited, and hosted by Jen deHaan.
About Jen at https://jendehaan.com
Support the Show- Like this episode or show and want more? Support us with a one-time tip: https://minute.captivate.fm
- We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
- We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
- Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
- Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
About Jen
Host: Jen deHaan has a background of almost 30 years in tech, education, & instructional design and 10 years in improv and performance.
Jen's website: https://jendehaan.com
Made and produced by Jen deHaan in British Columbia, Canada.
View all episodes
By Jen deHaanYou spend hours writing posts and designing carousels only to see zero engagement, and this reality for a lot of us is super frustrating.
Organic reach has dropped significantly across social media platforms like Instagram and LinkedIn, because the platforms operate as advertising businesses (for them! not necessarily for us!). They prioritize content that keeps users in the app, so linking out to podcasts or newsletters doesn't work that well even if you do get the views. Your post will be suppressed if it starts to get any traction.
In this episode:
- The shift from follower-based to interest-based algorithms
- Why platforms are motivated to suppress organic reach for professional services
- How to evaluate if your marketing time is actually productive
Evaluate if reach metrics actually matter for your business goals. You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.
Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/
Find more episodes and subscribe at stereoforst.com/minute.
About and SupportWritten, edited, and hosted by Jen deHaan.
About Jen at https://jendehaan.com
Support the Show- Like this episode or show and want more? Support us with a one-time tip: https://minute.captivate.fm
- We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
- We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
- Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
- Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
About Jen
Host: Jen deHaan has a background of almost 30 years in tech, education, & instructional design and 10 years in improv and performance.
Jen's website: https://jendehaan.com
Made and produced by Jen deHaan in British Columbia, Canada.