In this episode of Fiscally Awesome, Hiline CEO Matt Gardner chats with Sarah Acton, BILL's Chief Customer Officer and a customer whisperer who's gone from helping people DIY their homes to revolutionizing how small businesses handle their money.

Sarah's career has more plot twists than a Netflix series – from running her own retail shop to driving growth at LinkedIn and now helping over 7,000 accounting firms make their clients' lives easier.

If you're focused (or need to be!) focused on a customer-first approach, check out what Sarah has to say about:

1. Why being "customer-obsessed" isn't just a buzzword
2. How SMBs are becoming tech-savvy ninjas (and why accountants are their new tech guides)
3. The value of building connections (especially with customers!) in an increasingly automated world
4. How data and real-time insights can help you start thinking better about capital allocation

We're cutting through the corporate jargon and getting real about what it takes to build a customer-first business.

So grab your headphones, settle in, and get ready to learn why sometimes the best business advice comes from the shop next door. Who knew building customer relationships could be this exciting?

Links & Resources:

1. Connect with Matt Gardner on LinkedIn
2. Follow Sarah Acton on LinkedIn for more insights
3. Learn more about Hiline's customer-first approach

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