The Golden State Warriors are an insane basketball team.

They were able to get an incredible amount of talent on one team. So of course they’re successful.

Talent is what matters, right?

What you don’t see behind the scenes is the unreal amount of data and analytics that goes into every aspect of their game.

The same is true for your sales team.

You want top quality talent, but without robust, reliable data and analytics behind them, they’ll struggle.

Maybe when it comes to sales leadership, we need a little more analytics, and a little less gut.