Arnie Jacobson won’t admit it, but he’s a bit of a marketing legend. Over the course of his career he helped brands like Nike and Levi’s to connect with their customers and tell their stories to the world.

Now that he’s retired, he sits on the board of Intercambio (https://intercambio.org/ ) where he advises the organisation on how to convey their messages of the special work they do.

During my time at the Watson Institute in Boulder in 2018, I was lucky to have Arnie as a mentor for Zimbowties and we’ve kept in touch ever since.

Editing: Nadia Ghumra

Music: ‘Yorire Ngoma’ by Taffie Matiure https://www.youtube.com/channel/UCKp82-C_YDPYFVnq0hlwohg

Bowties: www.zimbowties.com