Marketing. Sometimes the word itself can be intimidating enough to scare people away. But, marketing your brand doesn't have to be scary or complicated.

When I started building my brand in 2012 I didn't know what I was doing. But, I invested the time, energy, and sometimes money, to learn about branding, business, and marketing.

Prior to starting my own company, I was in sales. I was told what to sell, how to sell it, and even when I had to stop selling certain things. After several years of success, I learned how much marketing and branding I was doing all along.

Before you dive into these six things you should know about marketing, I want you to keep a word in the back of your mind. That word is "mindshare" and it's similar to market share but better for people who want to build and market a brand.

Kleenex has mindshare. Whenever someone wants a tissue, they say, "I need a Kleenex." Market share is what Puff's has when they say 2.5 people out of 10 purchase their products.

As a business owner, you want mindshare. If you have the mindshare of your customer and clients, you're the person they think of first when they have a problem and are in need of a solution. They don't know if you have a product to meet their needs, but they'll come to you for help.

The goal of this post is to show you six things you should know about marketing your small business or brand and to help you cultivate positive mindshare for your business. Let's go!

6 Things You Should Know about Marketing Your Brand...