Your Sparkly Brand

6 Tips for Creating Value-Driven Content


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How do you create value-driven content? In this episode we’re giving you 6 of our best tips for providing value to your audience — so they’ll know, like, and trust you — which is what ultimately leads to sales.  

And if you like easter eggs — see how many of these tips you can spot us using in this very episode!

 

TIME-STAMPED SHOW NOTES

0:55 Meg’s sparkly moment of the week.

1:55 Lauren’s sparkly moment of the week.

2:50 What you need to know about value-driven content…

4:10 Why you need to share valuable content…

5:20 Know your audience.

6:55 Create content for the different types of learners.

8:45 Structure your content in a compelling way.

10:05 Keep it simple! Avoid overwhelming your audience.

10:45 Don’t sell in every post, provide value and encourage engagement.

11:30 Have a POV and stick to it! 

 

LINKS WE MENTIONED

Freebie: 150 Social Media Content Ideas

 

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow and we can make the world a little more Sparkly!

 

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Your Sparkly BrandBy Megan Gersch & Lauren Tassi

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