[[:encoded, "Becoming an entrepreneur can be one of the most unnerving ventures in your entire life. Just when you thought you knew it all, you find out you’re just a student trying to make the grade. So, what do you do when your confidence takes a hit? Follow these 6 tips we will be exploring for gaining even more confidence.\n\n1. Start with what you know\nIf you’re a new business owner, start with what you know. If you know your stuff, in and out, you’re bound to make a lasting impression with your clients and prospects. Create a specific outline to the benefits of your services or products, and then be sure to deliver what you’ve promised. Don’t worry about being the expert, just start with what you know because that’s where your greatest confidence lies.\n\n2. Have an insatiable thirst for knowledge\nYour business will not survive unless you continually learn, nor will your confidence grow. When you don’t learn new things, you cannot offer expanded products or service, and that is a death sentence to your business. The market and demand are constantly changing and if you don’t change with it, you’ll be left behind. The more you know the more benefits you can deliver to your clients. Keep learning and you’ll keep gaining confidence.\n\n3. Know your target audience\nMost entrepreneurs think they know what their clients need and want, but rarely do they truly understand how to market and deliver the right products and services to the right people. Invest in research so you have a full snapshot of your market. Without it, you can only hope for successful sales and business growth. Survey your clients and prospects to learn more about them. The more you know about them, the easier it will be to create products and services that deliver exactly what they’re looking for. Some resources for web surveys are surveymonkey.com, zoomerang.com, zohosurvey.com, surveygizmo.com, etc. Check out all the options and use the best one for your survey. \n\n4. Try something new every day\nWe all get used to routines, because we like to stay within our comfort zone. However, it’s staying within that comfort zone that keeps us from gaining confidence. Knowing what you know now will only get you so far – and I regret to point out, that is not very far. As an entrepreneur, you must constantly push yourself outside your comfort zone to learn and do more. This not only benefits you, but it also benefits your clients, which will only grow your business.\n\n“If comfort i

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Anne Bachrach

The Accountability Coach™

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