In a recent LinkedIn poll, 64% of respondents said their favorite commercials were funny. So why are so few B2B video ads funny? 

Some people are scared. Others don’t want to take the risk. But lots of marketers likely don’t know where to start.

On this episode of “Death to the Corporate Video,” Guy and Hope share six tips for using humor in B2B advertising. Read the tips below and listen to the episode to hear more.

How to use humor in B2B advertising

1. Understand that humor is fugu — poisonous in the wrong hands.
2. If you want to make something funny, work with people (writers, directors, agencies) who know how to do humor.
3. Don’t try to be funny.
4. A funny premise isn’t enough.
5. Avoid jumping on bandwagons or memes.
6. Keep it short.

Examples of funny B2B ads

PremiumBeat - The voice of PremiumBeat

Umault - The Stalking

Gong.io - Super Bowl commercial

Dissolve - This is a generic brand video

Learn more about Guy, Hope and Umault at umault.com