Instagram is constantly changing its features and accessibility, and as a business owner, it is imperative to keep on top of and track of all these new changes so that you are always maximizing the platform to your advantage.    In this episode, I discuss Instagram's latest change - the ability for smaller accounts to FINALLY use the link sticker. Why is this major news? Because as a smaller account you can now leverage this feature to directly link your customers to your products, and in turn make more of that coin! I share how to use the link sticker to maximize your sales without being pushy, all while having a blast using the new feature.    In this episode, we cover:

• You can finally use the link sticker on Instagram. Here’s what you need to know about when and how to use it [0:30]
• How to actually talk about your products and still use the link even if you aren’t launching a product [4:15]
• The best tip to actually get engagement using - ask your own questions and answer them so people know you’re the expert! [5:54]
• Your stories are not just for selling. How to tailor stories for authentic engagement and traction [9:46]
• How to create FOMO so that people have to click on your link [11:37]
• The biggest mistake product based businesses are making [14:15]
• Be strategic with your links and give a strong CTA [17:46]

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Connect on IG:  @themandyemerson @thefiercesocialsociety

https://www.themandyemerson.com/