IPO with Brant Pinvidic

6: Vanessa Van Edwards on the Science of Charisma and Mastering Human Behavior


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  • Brant introduces Vanessa as the leading expert in interpersonal high performance.

  • How Vanessa turned science journalism into real-world behavioral research.

  • The Fortune 500 CEO face study and how perception of leadership can be measured.

  • Vanessa’s viral experiments on Twitter profiles and profile photos.

  • Splitting The Science of People into B2C (books, courses) and B2B (corporate training, retreats).

  • Why guessing about people skills is costly — and how data removes the guesswork.

  • The “Big Five” scientifically-backed personality traits: openness, conscientiousness, extroversion, agreeableness, neuroticism.

  • Understanding and predicting others’ traits to improve relationships at work and in life.

  • How approach motivation and first impressions shape business and personal opportunities.

  • The science behind charisma: gestures, storytelling, and confidence as learnable behaviors.

  • Brant’s reflections on how Vanessa’s work validates what he has taught about confidence and pitching.

  • Practical tips for applying behavioral science to leadership, networking, and persuasion.

  • ...more
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