Sales and marketing are two different departments with the exact same goal, but they’re incredibly different animals with different perspectives and approaches. The solution for better alignment? Sales enablement.

Sales enablement is about closing the loop between marketing and sales to ensure that everyone has the intel and content they need to meet customers wherever they are on the buying journey.

On this episode of SmartBug on Tap, I share 6 ways marketing can help sales succeed with sales enablement.