Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding.

BrandFace® started as a project when Tonya was selling vacuum cleaners door to door to pay her way through college. Her approach was discovered by someone in the radio industry, and that began a career-long journey of helping serious professionals become recognizable business stars through the power of personal branding. Now, they are the only comprehensive personal brand-building system across the globe.

Her mantra is, "People don't do business with a logo. They do business with a person." She helps speakers, podcasters, authors, coaches, real estate agents, solopreneurs, and business owners to STAND OUT from their competition and attract their ideal customers so they can become recognized & sought-after authorities.

Here's What We Cover in This Episode

• Why someone should do business with you
• Businesses must niche down
• You can't help everyone
• Look for your passions
• Marketing is different than branding
• What is required to be done behind the scenes that no one sees?
• People do business with a person, not a logo
• Define, Develop, Display Process
• H.E.A.P Method
• Find your people
• You can't be everything to everyone

Connect With Tonya

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Twitter

LinkedIn

Watch the Full Episode on YouTube