Ever heard the advice that you need to “niche down” or “specialise”? It’s smart advice, but few businesses do it, because frankly, choosing is hard, not to mention counterintuitive. Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising and six different ways you can specialise. 

WE DISCUSS

• The benefits of specialisation
• Six common ways to specialise— including horizontal, platform, vertical, demographic, psychographic and situational specialisation and examples of each. 

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