It's what establishes brands/people as thought leaders, it is the best way to build trust amongst your customers and it's also the top way to drive traffic to your platforms & social media pages.

However, getting the content right is critical. Blogs, Podcasts, Videos and Live Video all have their pros/cons but the 1 thing that is consistent for all of them is...Relevance!

Take a look at these 6 ways to find relevant content that you can use that will ensure you are creating the best content for your audience.