Jonathan Wasserstrum founded SquareFoot in 2011 after a friend had an incredibly frustrating time finding an office for his company in New York City. Fast forward almost ten years and enter Jonathan Tootell, NY Market Lead for SquareFoot who is growing their team to provide a differentiated model of tenant representation. We talk about what it means to be tech-enabled, how the client experience changes, and why today's brokers would join SquareFoot to grow their business and personal brand. We also hear how tenant demand is changing, and some predictions on the recovery of the NYC office market.