The Creative Visionary

6. Why Use Video to Expand Your Unique Brand?


Listen Later

Video creation and content are more impactful now than they've ever been. If you could choose between reading an email or watching a video of the same content, which would you choose? If you said video, I'd like you to think about why.

Video allows you to share your presence, genuine voice, mannerisms, environment, as well as your message with your people . They get to see the embodiment of your work. The beauty of this process is that you get to feel into yourself, your worth, and your power. Because of this, people connect with you on a deeper level as you show them what you do and what impact you are having on the world.

🔥🔥🔥 Here are three reasons why you should listen to this episode:
  1. Learn how creating high-level video content with us for your brand initiates you into a deeper level of leadership, authenticity, and creativity.
  2. Why video is so impactful to you, your business, and your audience.
  3. How to start creating video content now to build trust with your community and allow them into your world.

📘Resources
  • Book a Brand Doc Connection Call
  • Watch the latest Brand Doc for Client, Victoria Washington. Here is the "Holy Yes Short Documentary".
  • Don't miss an episode of the Creative Visionary Podcast
  • Connect with Caroline: Instagram l Website l The Get A Helmet Podcast

🎧Episode Highlights [01:37] The Goings On at Get A Helmet Studio
  • Brand Documentaries, Mini-Brand Docs
  • High-level video content

[08:31] Client, Victoria Washington
  • Hosted the live event, Holy Yes.
  • Caroline and her team were there and captured the day-long event with six cameras.
  • Victoria brought everyone together to watch the premier live and Caroline describes this experience.

[12:06] A Sacred Process
  • A Core session includes stepping down, digging deeper, and really identifying at your core your why.
  • Caroline explains how she then reverse engineers to create your authentic content.

[14:43] Caroline Aylward: "You are really stepping into that sought-after abundant, impact-driven, CEO, creative visionary that you are. You're doing it now. It's really taking your divinely placed mission, the mission that was placed on your heart, taking it seriously, it's honoring it with respect."

[15:20] Caroline Aylward: "And there's truly nothing that matches the impact of video. It is one of the most, it is the number one communicator to get across to your people."

[15:38] Video vs. Copy
  • You can share and explain some tips and tricks of your trade through an email, social media copy, or even your website copy.
  • Caroline explains more deeply how video makes people feel, connect and transform.

[17:04] The Most Rewarding Piece of Brand Documentaries
  • Hear what Caroline thinks is the most reward part of creating Brand Docs for women.

[17:42] Take Up More Space
  • You already have an online presence. You already have and are building relationships with clients and future clients. This is your space.
  • Creating video content allows you to take up even more space.

[17:55] Caroline Aylward: "This is my invitation for you to just start to let it be imperfect, to let us into your world to start telling us what you do, to start telling us how that will change our lives."

[21:53] During Moments of Doubt or Anxiety
  • When you're having these moments, Caroline invites you to lean into this podcast for inspiration.
  • Go back to Get A Helmet Podcast and listen to episodes there to help you move through those moments until your confidence is restored.

[22:01] Caroline Aylward: "Resource yourself with compassion, with faith and belief in yourself. That's one of the biggest pieces of this journey."

I hope something resonated with you in this episode of The Creative Visionary Podcast!

Caroline believes deeply in the power and impact video has for you and your business.

The Creative Visionary is a podcast for all of you powerful, heart-centered, fiercely passionate, paradigm-shifting, bad*ss women on your entrepreneurial journey. It's here to tell stories that inspire you to lean into what lights you up most as you create art through the channel of your brand. This show was created to give you a consistent drip of inspiration and unshakeable faith as you hold the duality of entrepreneurship. "Together, we can empower more humans to take up space with their stories, visions, and missions - and from here we change the world."

If you enjoyed this episode of the Creative Visionary Podcast, help us spread the word!

Leave a review! ⭐⭐⭐⭐⭐ If you had any 🤯moments, took away any thought-provoking nuggets from this podcast episode, and want to help inspire and support other women, please write a review.

Share it! Share this episode with everyone you think will benefit from it - let's get as many incredible women on board and grow this energetic community! It's simple - just click the share button on whatever platform you listened from.

Questions? Suggestions? Just wanna say Hi? Visit me on Instagram @iamcarolineaylward! Connect with me in all my places for more episode updates and the awesomeness that is yet to come with The Creative Visionary Podcast!

Thanks for listening! 🙏

...more
View all episodesView all episodes
Download on the App Store

The Creative VisionaryBy Caroline Aylward