We love marketing, but we also hate marketing. That's why Julia and Ahmet talk about the root of the Frenemies relationship between Sales and Marketing starting with everything they hate about marketing. 

Naturally, Ahmet has a lot of experience collaborating or not collaborating with the Marketing department. Julia uncovers what she hates about marketing as an experienced marketer. 

Topics they discuss in this episode:

• Is Marketing just a bunch of ideas and no follow-through?
• The downside of Marketing being so visible
• How Marketing can approach Sales to collaborate well
• Why Marketing emails suck and how to fix that
• Why Marketers are excellent data analysts
• What Sellers need from Marketing
• Why every departments thinks they have the toughest job