Sign up to save your podcasts
Or
Share #6 - Why your Why is everything
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#6 - Why your Why is everything
How a clear business purpose strengthens alignment, reduces resistance, and keeps your tech program credible when pressure rises.
Many tech programs are launched with a solid plan for the “what” and “how” of their change, but the core business “why” is vague or missing. Without a clear why, stakeholder commitment stays shallow, resistance increases, and programs lose momentum when pressure rises. The result is higher adoption risk and greater vulnerability to credibility issues when challenges appear.
Why it matters now
Long programs like SAP and ERP require sustained alignment across functions, markets, and leadership layers. A clear why is one of the few levers that consistently protects engagement, resilience, and decision-making over time—especially when the organisation is already saturated with parallel initiatives.
What you’ll learn
A clear, grounded business ‘why’ is one of the strongest safeguards against adoption risk and stakeholder pushback in complex tech programs.
Listen now to learn how to define a why that strengthens alignment and keeps support steady when challenges hit.
➡️ Website Change Playbook
➡️ Arne on LinkedIn
➡️ Book free 15-min catch-up
View all episodes
By Arne KöttingHow a clear business purpose strengthens alignment, reduces resistance, and keeps your tech program credible when pressure rises.
Many tech programs are launched with a solid plan for the “what” and “how” of their change, but the core business “why” is vague or missing. Without a clear why, stakeholder commitment stays shallow, resistance increases, and programs lose momentum when pressure rises. The result is higher adoption risk and greater vulnerability to credibility issues when challenges appear.
Why it matters now
Long programs like SAP and ERP require sustained alignment across functions, markets, and leadership layers. A clear why is one of the few levers that consistently protects engagement, resilience, and decision-making over time—especially when the organisation is already saturated with parallel initiatives.
What you’ll learn
A clear, grounded business ‘why’ is one of the strongest safeguards against adoption risk and stakeholder pushback in complex tech programs.
Listen now to learn how to define a why that strengthens alignment and keeps support steady when challenges hit.
➡️ Website Change Playbook
➡️ Arne on LinkedIn
➡️ Book free 15-min catch-up