Why do smart, well-intentioned people so often make poor financial decisions?

In this episode of Everhart Wealth Insights, financial advisors Logan Jones and Max Rosenthal unpack Jason Zweig’s Your Money and Your Brain, a highly researched exploration of how neuroscience and behavioral finance shape the way we invest.

The central insight: our brains are not wired to make rational decisions when money is involved. Instead, emotions like greed, fear, overconfidence, and regret often hijack our thinking — leading investors to chase fleeting market predictions, panic at market bottoms, and abandon long-term plans at exactly the wrong time.

If investing ever feels stressful, chaotic, or emotionally exhausting, this episode offers an explanation. More importantly, Logan and Max discuss ways you can counter the impulse to act quickly and instead use your long-term, rational side of the brain.

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