In Episode 60 of It Starts With YOU, Vic O'Farrell is joined by Julie Masters for a powerful conversation on what it really means to have influence in today's world. With social media blurring the lines between popularity and authority, this episode cuts through the noise and brings the focus back to what actually drives behaviour.

From fear-based influence to trusted authority, Julie shares the difference between getting attention and creating real impact. They explore the rise of the human brand, the power of intention, and how easily our behaviour is shaped by where we place our attention. This episode is a reminder that influence doesn't start with others; it starts with you, how you show up, the state you're in, and the intention you bring into every interaction.

"It Starts with You" podcast is available everywhere on Wednesdays every fortnight.

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Thank you, Vic.

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Work with Vicky

Showreel: https://www.youtube.com/watch?v=vTWViLzyLkU

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About the Guest

Julie Masters has spent a career decoding influence. As a leading authority in the speaking world she has earned a reputation for launching and advising some of the worlds most respected speakers and thought leaders.

Co-founder of ODE Management, the world's largest dedicated speaker management agency across the USA and Australia, she is now the Founder and CEO of Influence Nation, working with business leaders and organisations to become the voice of authority in their space.

Clients include industry leading CEO's, entrepreneurs, speakers, best-selling authors and media personalities – the voices of which have reached millions of people globally through speaking, publishing and digital channels.

Julie also hosts the iTunes Top 50 podcast Inside Influence, interviewing global thought leaders on the tools and mindsets to own your voice and then use it to drive an industry, a conversation, a movement or a nation.

Having won numerous communications industry awards across the USA, Australia and Europe, as well as guest lecturing at universities including Oxford Brookes. Julie now regularly advises CEO's, entrepreneurs and executive teams on how to stand out in their marketplace by turning their expertise into influence.

https://juliemasters.com/

https://www.instagram.com/jules.masters/

https://www.youtube.com/@juliemasterstv

https://www.linkedin.com/in/julesmasters/

https://www.facebook.com/juliemastersofficial/