In this episode of the Nomad Summit Podcast, Palle Bo sits down with Jimena Serfaty – also known as Jimmy – an Argentine entrepreneur, systems specialist, and location-independent founder based in London.

Jimmy has been travelling for 16 years and living location independently since 2020. She runs Jimmy & Co., where she helps coaches, service providers, and small business owners clean up the messy backend of their businesses – from client onboarding and workflows to automation, tools, follow-ups, and admin.

She also recently launched HolaDear, a digital postcard app for people who live away from the people they love. Built with no-code and AI tools, HolaDear went from idea to working product in just a few weeks, despite Jimmy not being a developer.

In this conversation, Jimmy shares how she built the app, why she wanted to bring back the emotional feeling of sending postcards, and what AI tools like Lovable and Claude made possible for her as a non-technical founder.

We also talk about systems, undercharging, cultural money beliefs, growing up in Argentina, imposter syndrome, and what it means to build a business across borders. Plus, Jimmy shares why she refuses to "pick one thing" – even while running a consultancy, building an app, launching a Spanish-language travel podcast, writing a book, and still travelling the world.

This is a conversation about freedom, systems, no-code tools, AI, pricing, travel, and building a career that does not fit neatly into one box.

Key Takeaways

• Location independence is not just about travel – it is also about building systems that let your business run while you are not always available.
• Many founders become the "manual glue" in their own businesses, remembering every process, approving every small task, and slowing down growth.
• Simple automation can make a huge difference, especially around onboarding, payment confirmations, follow-ups, reminders, and client experience.
• Not everything should be automated. Jimmy explains why some client communication still needs a human touch.
• Fixing a messy tool stack can save real money. In one example, Jimmy helped a client save more than $500 per month by cutting unused tools and subscriptions.
• HolaDear was created as a more meaningful way for travellers and people living abroad to stay connected with family.
• No-code and AI tools are making it possible for non-technical founders to test product ideas much faster than before.
• Building with AI still requires clear thinking, good prompting, testing, and knowing what problem you are actually trying to solve.
• Growing up with the mindset of "at least you have a job" can make pricing and self-worth difficult when building your own business.
• Undercharging is often tied to culture, confidence, imposter syndrome, and old beliefs about what people will pay for.
• Being multipassionate does not have to mean being scattered – but it does require energy, systems, and a willingness to build life differently.

Relevant Links

• Jimmy & Co. Website: https://jimmyand.co/
• Jimmy & Co. Instagram: https://www.instagram.com/jimmyandco_/
• LinkedIn: https://www.linkedin.com/in/jimenaserfaty
• HolaDear Website: https://holadear.app/
• Extraordinary Travel Festival: https://extraordinarytravelfest.com
• Nomad Summit: https://nomadsummit.com
• Episode produced by RadioGuru: https://radioguru.co.uk