In our episode of Toy Business Unboxed, join us as we dive into the world of crowdfunding within the toys and game space with Victor, co-founder of LaunchBoom. Discover how Victor and his team have raised over $150 million in crowdfunding and developed a systematic approach to ensure the success of campaigns on platforms like Kickstarter and Indiegogo. Victor shares his journey from starting a digital marketing agency to becoming a powerhouse in crowdfunding, and how his unique method of pre-launch testing and paid ads can predict campaign success. Learn valuable insights on transitioning post-campaign into Amazon and other sales channels, and what key steps every entrepreneur should take to avoid common pitfalls. Don't miss Victor's advice on laying a solid groundwork before launching your crowdfunding campaign to increase your chances of making a significant impact.

⭐Highlights:

00:00 Introduction to Toy Business Unboxed

00:45 Crowdfunding in the Toy Industry with Victor from LaunchBoom

01:36 Victor's Journey into Crowdfunding

03:15 The Evolution of LaunchBoom

08:27 Why Crowdfunding?

12:18 Pre-Launch Strategies for Crowdfunding Success

16:21 Predicting Campaign Success

27:02 Post-Crowdfunding Strategies

30:14 Final Advice and Resources