<p>Douglas Atkin, former Head of Community at Airbnb walks us through how to identify your purpose, how to evaluate it to ensure it's a good one and how to bring that purpose to life which is the hardest part of all and essential to have a cult like brand.</p>

Douglas Atkin, former Head of Community at Airbnb walks us through how to identify your purpose, how to evaluate it to ensure it's a good one and how to bring that purpose to life which is the hardest part of all and essential to have a cult like brand.

60 - How Airbnb built a cult like brand - with Douglas Atkin

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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60 - How Airbnb built a cult like brand - with Douglas Atkin

60 - How Airbnb built a cult like brand - with Douglas Atkin

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