In this episode of TechGuide, Ceylan Ersoy and Ryan Atkinson delve into the intricacies of thriving in the startup ecosystem. They unpack the significance of enjoying your work environment and the people you work with, especially during job interviews and early career stages. Ceylan shares her inspiring journey from studying psychology to becoming a marketing expert in Silicon Valley, highlighting her experience at UC Berkeley and her work with startups. The discussion also covers smart hiring techniques, the importance of advisory boards, the role of mentors, and building teams with an entrepreneurial mindset. Plus, they spotlight a successful marketing initiative at Before Sunset and its evolution into a productivity powerhouse with over 27,000 users. Tune in to gain valuable insights and get inspired!

Time stamps:

06:03 Once started, always connected to startups.

07:59 Startups offer easier access to mentors.

12:34 Successful product launch leads to platform pivot.

15:14 Navigating uncertainty, AI reliance, and personal data.

18:18 Team unity and motivation drive business success.

22:43 Challenges of liking and hiring people.

24:15 Prioritize yourself in job search and interviews.

29:20 User feedback driving successful marketing efforts against competition.

30:46 Positive feedback and gratitude for website and guest